Binance Launches Alpha 2.0, Enhancing Access to Early-Stage Tokens
Binance, the world’s leading blockchain ecosystem and the largest cryptocurrency exchange by trading volume and users, has announced the launch of Binance Alpha 2.0.
Derar Hadri 
Binance, the world’s leading blockchain ecosystem and the largest cryptocurrency exchange by trading volume and users, has announced the launch of Binance Alpha 2.0. This new version follows the successful debut of Binance Alpha on Binance Wallet in December 2024. With this expansion, Binance Alpha 2.0 is now available directly on the Binance Exchange, providing users with a seamless way to explore and trade Alpha Tokens within the platform.
Simplified Trading with Binance Alpha 2.0
Binance Alpha 2.0 eliminates the need for an external Web3 wallet, enabling users to purchase tokens on-chain directly from the Binance Exchange. Transactions are now more convenient as users can utilize funds from their Funding, Spot, and other Binance Pay-supported accounts.
Through this integration, Binance Exchange users can experience the benefits of decentralized exchange (DEX) trading, which enhances liquidity and capital efficiency while maintaining a streamlined trading experience. Furthermore, MEV Protection has been introduced, ensuring safer transactions and better pricing.
Bridging Centralized and Decentralized Trading
Winson Liu, Global Lead of Binance Wallet, highlighted the significance of Binance Alpha 2.0 in narrowing the gap between centralized and decentralized trading:
“Binance Alpha 2.0 represents a major step forward in providing users with a seamless and intuitive way to discover and trade early-stage tokens directly on Binance Exchange. By integrating Alpha Tokens into the exchange, we are enhancing accessibility, improving capital efficiency, and simplifying the user experience, all while maintaining transparency in the token selection process.”
Driving Early-Stage Token Adoption
With a strong focus on community engagement, market momentum, and alignment with major cryptocurrency trends, Binance Alpha remains a key platform for discovering early-stage projects. Token selection is guided by Binance’s industry expertise and analytical insights.
Since its launch, Binance Alpha has featured eight tokens that later secured listings on Binance Spot, showcasing its role in early-stage token discovery. Liu further emphasized:
“With Binance Alpha 2.0, we are expanding access to early-stage tokens while ensuring transparency in the selection process.”
Growing Interest in Early-Stage Trading
The rising interest in early-stage token trading has significantly contributed to Binance Wallet’s growth. According to Dune.com analyst @lz_web3, on March 18, 2025, Binance Wallet recorded $90.55 million in on-chain transactions, representing 54% of the total crypto wallet trading volume.
Additionally, Binance Wallet led the market with 29.5% of all active traders, reinforcing the increasing demand for early-stage project discovery and participation. These figures demonstrate the growing enthusiasm surrounding Binance Alpha, paving the way for the expansion of Alpha 2.0 on the Binance Exchange.
Launch Promotion & Future Expansion
As part of its BETA phase, Binance Alpha 2.0 has already debuted in select markets, with more countries set to gain access in the coming days.
To celebrate the launch, all trades executed through Binance Alpha 2.0 will be free of trading fees from March 17, 2025, to September 17, 2025. However, users will still be responsible for network fees associated with on-chain transactions.
With Binance Alpha 2.0, Binance continues to expand access to early-stage tokens, further bridging the gap between centralized and decentralized trading while enhancing liquidity, efficiency, and transparency.
