German Automotive Giant Leoni Opens New Plant in Agadir, Boosting Morocco's Automotive Sector (video)
Leoni has opened a new manufacturing plant in Agadir, Morocco, with an investment of 188 million dirhams, expected to create 3,000 jobs. This initiative is part of a larger plan to invest 932 million dirhams and create 7,100 jobs by 2027, enhancing Morocco's status as an automotive manufacturing hub and supporting sustainability efforts.
hassan benyoub 
Agadir, Morocco – German automotive supplier Leoni has inaugurated its new manufacturing plant in the industrial acceleration zone of Agadir, Morocco. The grand opening ceremony was attended by a distinguished gathering, including Moroccan Prime Minister Aziz Akhannouch, Minister of Industry and Trade Ryad Mezzour, and regional officials.
The new plant, representing an investment of 188 million dirhams, spans 26,000 square meters and is expected to create 3,000 direct jobs. This project is part of a broader investment plan by Leoni, which includes expanding its existing facilities in the Casablanca-Settat region. In total, the company aims to create 7,100 new jobs by 2027, with a total investment of 932 million dirhams.
Strengthening Morocco's Automotive Industry
Leoni’s decision to expand its operations in Morocco underscores the country's growing attractiveness as an automotive manufacturing hub. The company's investment is a testament to Morocco's strategic location, skilled workforce, and supportive business environment.
Focus on Sustainability and Social Responsibility
In addition to job creation, Leoni's new plant is expected to contribute to Morocco's economic development and sustainability goals. The company has signed several agreements with local universities and organizations, focusing on skills development, vocational training, and corporate social responsibility. These initiatives align with Morocco's vision of becoming a leading automotive manufacturing hub in Africa.
Key Highlights:
- Significant investment: Leoni's investment of 932 million dirhams will create over 7,000 jobs by 2027.
- Focus on sustainability: The company is committed to sustainable practices and has partnered with local universities and organizations.
- Strengthening Morocco's automotive sector: Leoni's expansion will contribute to Morocco's goal of becoming a major automotive manufacturing hub in Africa.
- Job creation: The new plant is expected to create 3,000 direct jobs in Agadir.
This latest development underscores Morocco's growing reputation as a preferred destination for foreign direct investment and its commitment to developing a world-class automotive industry.
