Morocco: A Prime Market for American Franchises, Says U.S. Consul General (video)
During the Morocco Franchise Exhibition 2025 launch in Casablanca, U.S. Consul General Marissa Scott praised Morocco's economy and workforce as ideal for American franchise expansion. She noted successful investments by American brands and emphasized the importance of collaboration for job creation and enhancing economic ties between the U.S. and Morocco.
hassan benyoub 
During the launch of the Morocco Franchise Exhibition 2025 in Casablanca, U.S. Consul General Marissa Scott highlighted Morocco's dynamic economy and motivated young workforce as ideal conditions for the expansion of American franchises.
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Scott emphasized that "with a stable and attractive investment climate, several American brands have already successfully expanded into Morocco." Her remarks underscore the growing interest of U.S. businesses in the Moroccan market, which is seen as a gateway to broader opportunities in Africa.
The Consul General noted that collaboration between American franchises and Moroccan entrepreneurs not only fosters job creation but also strengthens the economic ties between the two nations. This partnership is expected to enhance local entrepreneurship while bringing innovative business models to Morocco.
The Morocco Franchise Exhibition, organized by the Moroccan Federation of Franchising, aims to showcase various franchise opportunities and facilitate connections between local and international businesses. With its strategic location and favorable economic conditions, Morocco continues to attract foreign investment and expand its role as a hub for international trade.
